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Web Development and Analytics Specialist

Job Description

Employee-owned Cement Manufacturing Corporation is known for trust and innovation. That’s why we hire the best! Whether in research, engineering, sales and marketing or operations, CTS offers a great opportunity to demonstrate your top-notch skills in support of world-class cement technology. You’ll be working directly with the Marketing team in a casual, fun, and fast-moving environment.

We’re seeking a Web Development and Analytics Specialist to join our employee-owned company. The chosen candidate will be responsible for CTS’s web development, analytics, troubleshooting, integrating the web with other marketing-related activities, and driving users to our web properties.

This full-time position is based in Cypress, CA, and reports to the Director of Marketing. Responsibilities, requirements and qualifications are shown below.

Responsibilities

• Work with Director of Marketing to plan and execute our web-based marketing strategy to grow our market position.

• Web Development and Integration

o Develop, maintain, and keep our new corporate responsive website up to date; optimize website for user experience, increased traffic and conversion, and clearly communicate the right messaging of our company, brands and product.

o Continue to fine-tune, troubleshoot and fix issues, and iterate our new corporate site.

o Create and maintain, and keep our new employee responsive website up to date.

o Initiate and manage a link building strategy.

o Produce web-optimized images with the Graphic Design and Video Production Team for use on websites.

o Collaborate with key stakeholders to optimize the integration of the Web channel with other marketing activities (campaigns, lead capture and nurture, trade shows and events, digital promotions, etc.).

o Work with IT to troubleshoot web-based and hosting issues.

SEM and Web Analytics

o Research, analyze and maintain SEM best practices on corporate website and social media.

o Develop and implement organic search and PPC strategies to drive online traffic from major search engines.

o Monitor and maintain reporting of corporate website performance metrics in Google Analytics, and recommend site modifications.

• Digital Marketing

o Manage, execute and measure digital marketing projects and campaigns for improving user experience and increasing conversion rate.

o Develop engaging web and social media content to grow the right audience through content ideas, creation and curation.

o Keep current on new technologies with developments in digital marketing.

• Perform other duties and responsibilities as assigned.

Requirements

At least 3 years of solid web development and analytics experience with strong knowledge of:

• User experience and conversion marketing.

• WordPress, Google Analytics, webmaster tools and social media applications.

SEM best practices, including SEO and SMM

• Digital marketing

• Experience in interactive design with an understanding of HTML, CSS, PHP, and JavaScript.

• Ability to demonstrate scripting/programming skills.

• Understanding of UX/UI functionality.

• Familiarity with video streaming technologies.

• Email marketing programs like Constant Contact or AWeber is a plus.

• The use of a Project Management tool like Trello is a plus.

• Experience marketing in the construction industry is preferred but not required.

Qualifications

• Bachelor’s degree in Information Technology with Database Administration, Computer Science, Web Design, or Computer Information Technology preferred.

• Front-end development and/or graphic design background preferred.

• Experience with Adobe Creative Cloud Suite: Dreamweaver, Muse, Bridge, with basic knowledge of Illustrator, Photoshop and InCopy preferred.

• Proficient in Microsoft Office (Excel, Word, PowerPoint) and type 60 wpm.

• Self-motivated, energetic and a team player.

• Excellent interpersonal and communication skills with cross-functional teams and management.

• Flexible, adaptable to change, and open to constructive feedback.

• Effectively manage multiple projects simultaneously and adapt to changing deadlines.

• Attention to detail; strong organizational, troubleshooting, and time management skills.

• Ability to complete projects and tasks on time.

• Analytical, creative, and detail-oriented with strong problem-solving skills.

• Strong copywriting skills a plus.

• Portfolio to show of web development work, and examples of analytics results and engagement on social media.

A comprehensive benefits package is available. Benefits include paid vacation and sick leave, health insurance, dental insurance, ESOP (Employee Stock Ownership Plan) and 401(k). This position requires a background check and drug test upon completion of the interview process. CTS Cement Manufacturing has a zero tolerance drug policy and is an equal opportunity employer.

How to apply

Please email your resume, cover letter, and salary history to

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