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User Expereince Web Designer- Freelance

My name is Barry Shafier. I own a B2B bussiness, selling supplies to retail stores. Our web site is We have been in business since 1987, in the brick and mortal world, and online since 1999 ( it is a niche market, and while our universe is small, the traffic is highly targeted. No IPods, electronics, or super popular consumer products, mostly business people looking for supplies. The reason I mention all of this is because we are having a problem. Our site now converts poorly— very poorly. Our conversion rate on organic traffic is .07 percent, and on PPC .035% (yes, I mean a third of a percent.) As our pricing is competitive, and there aren’t that many other sites out there doing what we do— I consider this conversion rate outlandish. I believe that one of the main problems is that in the past, I have hired web designers, who focused on pretty design, but paid little attention to user experience. Clearly finding the right product is essential. In pricing guns there are 85 variations. It seems that many of our customers are having difficulty finding the product they came online to purchase. I am looking for a freelance designer with heavy user interface experience, to redesign our site. By that I mean, previous experience designing product oriented sites, testing variations in pages, format and functionality, and then making changes to increase conversions.

I am looking for an ongoing relationship, as there are constantly changes that need to be made.

If this sounds like a good fit, please let me know why. I would love to hear from you.

Also, please include your billing rate, and turn around time. Please put the words, “User Experience Web Designer— Freelance”, in the subject line.



How to apply

Please e-mail me: Shafier (at)

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