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Online Marketing Manager

Locations in New York, NY & Deerfield Beach, FL

What you’ll be doing:

Through your partnership with the Media Buying and Creative teams, you’ll manage relationships with online publishers and major portals to achieve customer/client satisfaction, revenue generation and long-term account goals in line with AI’s vision. As Online Marketing Manager, you’ll be the day-to-day contact for many of our performance-based marketing partners. You’ll optimize existing partnerships, identify new partnerships, and creative new opportunities. You’ll drive acquisition and revenue growth for our online brands, like, and You’ll ensure the bottom-line success of our online advertising campaigns, and for maintaining campaign optimization and creative development. You’ll implement agreed-upon marketing plans to meet the business goals of an expanding client base.

Still with us? Excellent!

What you’ll be responsible for:

• driving revenue growth through ongoing A/B creative testing across all AI products

• conducting daily in-depth analysis of display ad campaign performance, and using research to optimize campaigns

• interfacing with Creative and Product teams to drive creative development based on direct marketing metrics

• contributing directly to vertical marketing strategy, and leading marketing initiatives for assigned verticals

• collaborating closely with Media Buying counterparts to maximize campaign profitability and evaluate new opportunities

• planning and implementing various targeting and testing strategies to yield optimal ROI

• reviewing key metrics and presenting findings to management on a regular basis

• understanding and contributing to the company’s goals and metrics (revenue, cost, profit, margin) through management and optimization of display campaigns

Good so far? Great!

Your Must-Haves:

• Bachelor’s degree, preferably in a related field

• 5 to 7 years online marketing experience

• 3+ years successfully managing high-volume integrated email marketing programs for consumer audiences

• In-depth understanding of lead generation business model

• exceptional knowledge of metrics, specifically A/B testing and ROI analysis

• expert know-how and experience in analyzing marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing test results in quantitative analysis, online marketing, and/or direct marketing

• solid experience with direct marketing operations, systems and technologies within direct mail

• website traffic management experience of online media traffic, ad campaigns, ad partnerships, traffic reporting, campaign analysis, and maintaining comparisons against industry-wide trend analysis

• expert knowledge of Top Email Service Providers, custom email delivery systems, or other top-tier email marketing/CRM

• strategic CRM focus and the ability to generate creative solutions

How to apply

APPLY TO: For New York Location:
 For Florida Location:

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