Marketing Technology Manager
Chatham’s Marketing team is seeking an experienced, customer-focused marketing technology (MarTech) manager. This role will play a large part in enabling Chatham’s digital strategy by taking ownership of our public website’s experience and content. This position will also lead future initiatives including performance optimization, search optimization, and direct work for channels such as email, video, landing pages, and marketing automation integration.
Key attributes for a successful candidate:
Thinker and Doer – Ability to generate ideas and perform hands-on work to execute on those ideas is a critical part of having a positive impact at Chatham.
Resourceful and Action Oriented – Have a proven ability to find creative ways to solve challenges in order to produce actions that lead to results. An eye towards keeping up on trends and general digital marketing knowledge, and looking to apply those trends, is encouraged.
Collaborate and Communicate – Chatham has a fluid, team collaboration working style with few titles, and decisions are not made in a top-down fashion. Being resourceful, consultative and action oriented is key, as is building relationships with colleagues. A successful candidate will able to effectively communicate, present, and defend concepts to stakeholders while balancing that with an open mind that can listen, analyze, and implement feedback.
Key responsibilities and capabilities:
Owning the Chatham website – As the web manager, this role will handle anything from content and SEO updates via CMS to conceptualizing ideas and jumping in to drive those ideas to reality. Tracking and performance knowledge (Google Analytics) is a must. SEO experience is highly preferred as is engagement with content marketing and content distribution mechanisms. This will be a main function of the role with many projects lined up in addition to regular site refreshes and redesigns.
Managing digital projects – Strong collaboration skills are a must as this role will work with the internal marketing team, business users, engineering and design teams. Also a track record of managing external vendor relationships such as developer or agency resources is very helpful. Being comfortable with writing and establishing roadmaps, along with meeting strict timelines is a must.
Providing digital customer experience – The customer journey happens in the digital world, and this role would play a big part of making that journey a positive one. The general website, talking with our marketing automation system, tracking events and goals, and generally presenting information in the most optimized way to help customers reach their goals will be an overarching theme as Chatham’s digital presence evolves.
Specific Background and Skills:
Bachelor’s or Master’s degree in marketing, design (e.g., graphic, product, interaction, visual communications), computer science, or equivalent practical experience.
Well versed in WordPress, Google Analytics, Marketo, Salesforce and similar platforms.
Strong knowledge of SEO best practices.
Proficient in HTML and CSS.
High proficiency with MS Excel is preferred. Proficiency with MS Word, PowerPoint and Outlook.
Experience in user-centered design and agile development.
Strong leadership skills with possible past positions focused on leading teams.