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Digital Marketing Specialist

Best Boy Entertainment is a fast growing and future-oriented entertainment production company based in St. John’s, Newfoundland. We make TV series, movies, games and cool interactive stuff, and we market and distribute it all ourselves. We have full-time staff of 32, ranging from accountants to programmers, executives to animators. Best Boy Media is the new Interactive Media division of Best Boy. We develop games and experiment with Augmented Reality and other cutting edge technologies.

Best Boy Entertainment is primarily a company of young, talented, enthusiastic individuals, with a strong foundation of highly successful and experienced senior staff and consultants. Some advantages of working with Best Boy include:

  • Relocation allowance
  • Benefits
  • Competitive salary
  • 3 weeks vacation
  • Casual dress code
  • Award winning production company
  • Innovative, fun & energetic culture
  • Augmented Reality content creation
  • Opportunity to expand your skills into other areas of interest, including game or film production

The Digital Marketing Manager will be responsible for generating a trackable online marketing presence and creating new revenue streams for Best Boy Entertainment. The ideal candidate will have a proven track record in revenue generation via online sales and digital media and online product marketing in one of the following areas: kids, sports, television and film, digital media, educational or lifestyle markets.

The successful candidate will work closely with the Vice President of Distribution and Marketing as well as liaise with in-house creative personnel and the digital media team to distribute video products and licensed merchandise product via social media/digital technology.

Key Responsibilities:

  • Create and implement direct-to-consumer and business-to-business on-line revenue generating initiatives for all Best Boy products, brands and programs.
  • Assist in the strategy and development of product launches and marketing/ distribution plans for each program brand.
  • Assist in development of effective APPs for mobile platforms.
  • Work closely with the Interactive design team and the merchandise team on the implementation of the digital marketing and sales plans.
  • Track and analyze all online data related to digital partners, and Best Boy interactive products and websites
  • Actively search for and develop new opportunities for selling products online
  • Recommend and implement low cost online loyalty and reward programs
  • Develop social networking strategy
  • Set up online ordering systems

Required Skills

  • Proven experience in direct marketing, e-mail marketing, analytics, online promotion and marketing, link building and e-commerce
  • Experienced in generating e-commerce revenue online
  • Superior knowledge of SEO, Google Adwords, and Google Analytics
  • Knowledge and experience in the use of Social Media for SEO and traffic building purposes
  • Ability to optimize social media channels to increase on-line audience and traffic, to multiple online properties.
  • Ability to build on-line partnerships and promotions

Desired Skills

  • Innovative and creative when it comes to online marketing and promotion.
  • Collaborative, considerate, and generous with sharing their expertise
  • Working knowledge of HTML or XHTML
  • Entrepreneurial skills, self-motivated.

How to apply

If you meet or exceed the above criteria, we’d love to hear from you. Please submit your résumé to Please cite “Digital Marketing Specialist” in the subject line. We thank all applicants but advise that only short-listed candidates will be contacted for an interview.

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