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Copywriter

Abilities & Responsibilities

We’re looking for in-house copywriters at our Dubai headquarters. Responsibilities include:

  • Writing high-quality web copy for our internal/external corporate communications as well as for our many brands (industries include retail clothing, footwear, fitness, electronics, furniture & home decor, restaurants, departmental stores and more).
  • Conducting conversational interviews, attending/facilitating meetings and contributing to brainstorming sessions to come up with content ideas, gather raw content or understand a brand
  • Crafting well-written content from scratch, editing existing content and proofreading final copy before it goes live
  • Working on multiple projects simultaneously; writing for different target audiences
  • Sticking to calendars and delivering on time
  • Process/style documentation & training
  • Working in tandem with other copywriters, other departments and external partners
The ideal candidate:
  • Is organized, creative, reliable and productive
  • Has excellent command over the English language and a thorough grasp of editing, proofreading, grammar, punctuation, style and brand
  • Writes lean, clear, useful web copy
  • Delivers on time
  • Is comfortable collaborating online
  • Captures the intangible aspects of a brand in engaging copy; uses storytelling to unify the content’s purpose
  • Is a generalist with the ability to learn fast and apply that learning faster
  • Understands complex information architecture
  • Includes user experience design principles in the copy structure
  • Can manage a large inventory of changing content
  • Understands basic SEO strategies, can write metadata and keyword copy, includes calls-to-action and relevant hyperlinks and is familiar with blog CMS (e.g. Wordpress, Movable Type), HTML & social media marketing
  • Understands how all the content comes together to create a complete experience, from error messages, buttons and tips to image titles, customer support, blogs and more
  • Is well-read, well-travelled and curious about the world

Experience

4-5 years (senior); 2-3 years (mid)

How to apply

If you've got what it takes, and are ready to be part of one of the most significant web movements in the Middle East, send your latest résumé to

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