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Can you make a website that Smashing would profile?

Hi there

I’m seeking a gallery-worthy, user- and search-friendly concept for my website.

It’s called ‘Life. Then strategy’ and can be found here: (Wordpress).

I have various insights and ideas that I’d love to share with you should you accept this project. To hopefully whet your appetite, I thought I’d start with this one-pager.

I’m a planning director at a Sydney agency moving to a New York agency in May. I’m about to write a book on strategy – a practical, hands-on playbook – with matching app. I used to publish a hip hop magazine I’ve grown up digital (UX, content) but do that brand planning stuff now too.

I have a budget of US$10,000 to have it made, will give the team credit, links, and possibly exchange services if you need them (strategy, words, ideas). This month, my blog is on track to host 10,000 visitors.

>> the brief

*PEOPLE: Impact-makers

People who read my blog tend to want to make an impact. They don’t accept the status quo, they are hungry for ideas, frameworks and provocation. They come alive around people who share their curiosity, ambition and drive; they hate fluff. They’re the next generation of business leaders who will bring a tide of change with them, including values such as collaboration, experimentation, transparency and decency. Many feel stuck in old systems and are trying to work out how to create what comes next.

*INSIGHT: Uninterrupted, depth-seeking

On my website, they tend to follow one line of thinking in one place. They often use one navigation system (eg either the top nav or in-content – not so much the sidebar or footer). They tend to avoid external links and topics that aren’t their reason for being there at that time. They’re there to go deep into one area of thought; and be provoked by the comments.

This behavior asks an interesting and counter-intuitive question: what would a noise-less experience that pulls someone in deeper to a body of thinking look and feel like?

*STIMULUS: Perspective

The name of the website, ‘Life. Then strategy’, is a constant reminder to me about what’s important. Deep thinkers often lose perspective about what matters, they become lost in knowing and thinking. They get lost in work and forget to live. On top of this, strategy is just a perspective – albeit an informed, measurable one. And the blog is my perspective on all of this.

I’d like a website concept that takes the user insight above and meshes it with the thought-starter: perspective.

I’m looking for your next portfolio piece: an incredible concept that’s user- and search-friendly too.

Up for the challenge?

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